If you’re new to Internet marketing, you might be confused about all the jargon you hear coming out of the mouths of the gurus. It seems as if they’re speaking another language, and you might wonder what the heck they’re talking about.
One term you’ll hear a lot is “conversion rates.” You probably understand enough to know that successful affiliate marketing depends on high conversion rates, but you may not understand exactly what they are.
A conversion rate simply refers to the percentage of website visitors who take a desired action on your website. For instance, every time a visitor clicks on a link, that figures into your conversion rate. If you can get visitors to subscribe to your list, that figures into your conversion rate. If you can get them to click on the “Buy Now” button…well, you get the picture.
Conversion rates give you a picture of your visitors’ footprints on your website. Once you know where visitors stay and where they click away, you can improve your website’s overall effectiveness.
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